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With an increase
of 18.1% from 2004’s 182,904 warm bodies to this year’s
215,929, the Department of Tourism (DOT)’s enduring efforts
has once again paid off as official figures from the DOT
Statistics Division of visitor arrivals for May have shown.
Tourism Secretary Joseph Ace Durano enthusiastically shared,
“The results are truly encouraging, and these numbers are
very motivating for us to continue and further intensify our
campaigns for Philippine tourism.”
Top priority markets such as the United States, Korea, and
Japan provided great results, as projected. From last year’s
43,097, the United States’ tourist numbers improved to
49,929 or 16.0% growth rate.
Korean tourist arrivals, on the other hand, got bigger by
27.8%, registering 37,510 this year from 2004’s 29,353
visitors. Japan’s statistics also grew to 2005’s 30,467 as
compared to its 27,984 of the same period last year,
garnering an increase of 8.9%.
Other countries that are included in the list of
Philippines’ top source of foreign travelers for May are
Hong Kong, Taiwan, Australia, Canada, Singapore, United
Kingdom, Germany, and Malaysia.
Durano further explained, “Most of our marketing promotions
are concentrated on these markets and the DOT has already
laid out and continuously executed market-specific
sub-campaigns to expand our operations in these areas. We
are optimistic that these statistics will still escalate in
the coming months.”
Keeping up with the success of the previous month, an
increase of 15.3% from last year has already been
established for mid-June. This is based on the recent
unofficial numbers from the NAIA daily visitor arrivals,
which actually comprises 85% of the official figures.
Again, the United States, Korea and Japan topped the list of
Philippines’ leading sources of foreign visitors,
respectively garnering 23.78%, 15.68%, and 15.64% of the
total percentage of tourist arrivals. Moreover, China has
been consistently recording exceptional upsurge after
garnering a huge growth rate of 211.2% for May 2005 and a
whopping 433.05% improvement for mid-June of this year from
the same period last 2004.
“The DOT has already organized marketing plans for the rest
of the year. We will continue to carry out these campaigns,
and inject new and innovative approaches to make our
marketing strategies even more effective. We are hoping that
we can sustain this so that we would be able to reach our
targets for 2005,” ended Secretary Durano. |